Nefelibata. Enter, read, admire and listen to the female energy
Nefelibata is a long work that I have faced, it was the dream to fight against the machismo that faces Colombia.
I am the founder, photographer, photo editor, broadcaster and podcast editor, backend and frontend designer of this project.
Nefelibata is a Web magazine that has as its main objective the woman itself as totality,That is to say, we reflect the free woman, independent, different and real.
Our mission is to contribute to the exaltation of women as a whole, demonstrating their own value within society.
Nefelibata started as a web magazine of photography in startup, and we knew the type of users that we were going to have, so I started with a diagram of use case,Where we analyze what would be the user's uses.
First logo.
This was done by the great designer Paula Arcila, in this one wanted to reach the softness expressed with a female hands, while the one big eye looks and The camera is located in the logo to refer to our photographic magazine
Wireframes and Design proposal
This was the first interface and usability design, but after a few user tests we came to the conclusion that we lacked a soul,So we made the decision to change the colors and the overall objective, our goal was from being photographic to being the woman, we discovered that machismo and the exclusion of women in society was a problem that we had to solve, But the problem of many feminist causes was that they entered attacking the opposite sex, we decided to be more friendly and flashy
second logo
With this logo we developed the Second version of the page in which we made many decisions after the user tests, this point we were very focused on photography as a means of transmitting that thought, but after testing users we decided to broaden our horizons so the logo only pigeonholed us, so we have to leave it.
Third logo
This logo is a tribute to that great woman that I admire, Marie Curie, The upper structure is the connections that we can find in the atomic structure of the radio (element that discovered it) below I explain well
After defining that we needed to think of something that produced money, so we append the premium user who will have access to more content, we had several models interested in posing naked they would like to be able to empower themselves on their body but the social pressure did not leave them, So we decided to use those premium users to allow them to get rid of and control who could look,Each photo session is accompanied by a text of the model that I pose, which will allow us to know a little more and see what is beyond, In addition we decided to attach a podcast to our content, we had several bloggers writing weekly content which will allow content every day.
Podcast
This podcast was a long work, delay more than 24 hours editing the content in Pro Tools, because I decided to participate in his speech but it was my first time And I had done extremely badly so I played my voice in constant occasions, besides that was extremely long duration, But I'm happy with the result.
The podcast was focused on informing, in allowing women to talk about their specialties, to inform the public with their knowledge, The goal is to have psychologists, engineers, actresses, broadcasters and anyone who wants to face the microphone.
final page
If you are interested in more parts of the story communicate with me, I will gladly tell you.
In this project use HTML, CSS, JAVASCRIPT, PHP, SQL And Photoshop , Illustrator, and Pro tools.